Launching new software shouldn't be hard.

Keith's passion for technology started early: he asked for a domain name for his 10th birthday and launched his first business before graduating from high school. While studying Mechanical Engineering at The Ohio State University, he built websites, led creative projects, and co-founded Applits, named Inc.com's "Coolest College Startup of 2014."

At Designli, Keith has spent 12+ years helping non-technical founders bring their software ideas to life and untangling projects left incomplete by other agencies. Drawing on that experience, he guides founders through uncertainty with a balance of technical expertise and clear communication. From early-stage concepts to complex relaunches, Keith ensures every project moves forward with confidence, clarity, and peace of mind, turning big ideas into market-ready products.

Josh naturally challenges the status quo when he sees a better way forward. A former college athlete and engineering student turned entrepreneur, he left school to team up with Keith and discovered his passion for navigating the technical complexities of launching software systems.

As COO of Designli, Josh orchestrates operations to deliver a best-in-class experience for non-technical founders. He bridges the gap between vision and execution, translating technical complexity into clarity and confidence. By aligning expert talent with clear, predictable workflows, Josh transforms complex development into a smooth path toward market-ready products.

Raúl brings more than a decade of experience in technology, with a background spanning backend development, custom enterprise software, and complex project delivery. Before joining Designli, he worked as a backend developer and later directed custom development at a leading enterprise software consultancy.

As Director of Discovery at Designli, Raúl makes sure every project starts with clarity and a realistic plan. He leads the discovery process that turns a founder's idea, problem, or existing codebase into a clear roadmap and estimate, so the team builds the right thing from day one. Raúl asks the hard questions early and explains the answers in plain language, so founders know exactly what they're getting before they commit.

Diego combines a deep understanding of people with a sharp eye for data, bringing over 13 years of experience in recruitment, coaching, talent development, and people analytics. His specialty lies in connecting the right candidates with each customer's unique needs, giving non-technical founders confidence that their product is in capable hands.

A lifelong learner, Diego began teaching HR topics in his MBA program by the age of 27. His transition into the IT industry became a natural next step, and today, as Director of HR at Designli, he shapes the employee experience and fosters a culture where every team member is supported, engaged, and set up for success. By building and sustaining strong teams, Diego ensures founders have the skilled, dedicated talent they need to bring their product vision to life.

Félix is a techie at heart. He began his career on the front lines of engineering, quickly advancing from Front-End Developer to Tech Lead on large-scale, complex projects.

As Director of Delivery at Designli, Félix leads a portfolio of our dedicated product teams and owns the results each one delivers. He puts the right mix of skills on every team, coaches the leads who run them day to day, and uses his engineering background to spot technical risks before they turn into delays. For founders, that means steady progress and a product built to last.

Carlos grew up watching his dad build a business from scratch, which made him proactive, bold, and eager to learn. Years of Krav Maga taught him to stay calm under pressure and go straight for practical answers: if a solution is more complicated than the problem, it's another problem. An industrial engineer and former consultant, he moved into digital products in 2018 and helped launch a digital wallet that reached over a million customers in its first year.

As Director of Delivery at Designli, Carlos treats every founder's product as his own. The product pods he oversees focus on the milestones that matter most: a real user on a live first version, then a first paying customer. He holds every team to small, measurable bets judged by real results, so founders always know what's working and what comes next. Known for his positive energy, he looks out for their best interests well beyond launch day.

For Sergio, finance is what turns a company's numbers into clear decisions. A Public Accountant by training, he brings 15 years of finance, accounting, and tax experience across airlines, loyalty programs, retail, and services. He started in operational accounting, then led ERP implementations at three companies that made each one more efficient and improved its financial information. That path gave him a full view of financial operations, experience leading teams, and a broad perspective on different business models that he now applies at Designli.

Sergio joined Designli as Controller and now leads accounting, financial planning, and compliance, giving leadership the insights that drive the business. As Director of Finance, he is the billing contact for every founder we work with. From kickoff, they receive a schedule with every key financial date in their contract, plus quick, clear answers about invoices and payments. For founders, that means no billing surprises.