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Know When Paying for a Premium Domain is Worth It
Written by Laura MacPherson, Sep 5, 2019
Your domain name has a big impact. This guide will share what you need to know about premium domains and when paying for a premium domain is worth it.
How to Pick a Domain Name for Your App
Written by Laura MacPherson, Aug 29, 2019
Your domain name is important, and choosing one requires careful thought. This guide will help you pick a domain name for your app that’s a strategic one.
How to Name Your App
Written by Laura MacPherson, Aug 22, 2019
How do you find the perfect name for your app? Here are three steps and bonus tips that will help you craft a name that sets you up for success.
How to Search for App Competitors and Ensure Your Idea is Better
Written by Laura MacPherson, Aug 15, 2019
If your idea is a good one, you probably have competitors. And that's ok. Here’s how to search for app competitors make your product better.
How Sanvello Uses Behavioral Design to Boost Mental Health
Written by Laura MacPherson, Aug 1, 2019
Multiple behavioral design techniques are at play in Sanvello, making it especially effective. Here’s how Sanvello uses behavioral design.
6 Factors to Consider Before Building a Mobile App for Your Customers
Written by Laura MacPherson, Jul 18, 2019
How do you know if a mobile app will benefit your company? Here are five factors you should consider before building a mobile app for your customers.
How The Fabulous App Uses Behavioral Design to Win Awards and Grow
Written by Laura MacPherson, May 30, 2019
Let's explore how the Fabulous App uses behavioral design to build tiny habits into significant long-term changes, seeing long-term success in the process.
How to Maximize Your MVP for Business Growth
Written by Laura MacPherson, May 16, 2019
An MVP enables your company to test a product idea. In this post, we’ll explore how to maximize your MVP to best position your company for growth.
8 Questions To Ask a Potential App Development Partner
Written by Laura MacPherson, May 9, 2019
You have a great idea for an app, but you need to find a development partner to bring it to life. Here are 8 questions to ask your potential app developer.
How Slack Maintains a User Base of Over 10 Million
Written by Laura MacPherson, May 2, 2019
While there are always many factors involved in business growth, Slack’s use of behavioral design helps the app to maintain a user base of 10 milion.
How the 10% Happier App Created Consistent User Growth, Leading to $3.7 Million in Seed II Funding
Written by Laura MacPherson, Apr 11, 2019
Consistent growth helped this app earn $3.7 million in seed funding. Here are the key takeaways.
How to Build a Pre-Launch Plan for Your Startup’s App
Written by Laura MacPherson, Jan 24, 2019
How do you turn your app idea into a successful business? A solid pre-launch plan is a great place to start.
How Communities Increase Habit Formation (and Retain App Users)
Written by Laura MacPherson, Nov 29, 2018
Social rewards are a powerful way to build habits. Here are a few ideas to get your creativity flowing on how to use community to retain app users
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