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Sell It Before You Build It: How to Presell Your New Product Idea
Written by Laura MacPherson, Mar 3, 2026
Preselling your product will get the wheels turning before your product is fully built. Here's how to presell your new product idea successfully.
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10 Essential Slides for a Winning Pitch Deck
Written by Laura MacPherson, Sep 12, 2025
The pitch decks that are the most successful typically have ten slides in common. In this post, we’re sharing the essential slides for a winning pitch deck.
What is Bootstrapping? Pros and Cons for Startup Founders
Written by Keith Shields, Oct 5, 2024
Most startups are bootstrapped. Weigh the pros and cons to determine if this approach is right for your tech startup and when to seek outside investment.
How to Get Investors for Your Mobile App Startups
Written by Keith Shields, Oct 1, 2024
Here's everything you need to know to secure funding for an app, including an overview of investor types, funding stages, investment terms, and more.
The Copilot App is Designed to Help Users Keep Track of Their Money
Written by Katie Iannace, Jun 15, 2023
The Copilot app is a great example of how behavioral design can enable a digital product to attract and gain loyal users.
5 Elements of UX Design
Written by Katie Iannace, Sep 5, 2022
There are many things that go into a perfect user experience, but the top UX design companies stay focused on these five elements.
Guide to Monitoring and Interpreting Your Mobile App Analytics
Written by Laura MacPherson, May 14, 2020
Your mobile app analytics will help inform your app's development. This guide covers the basics you need to know to monitor and interpret your analytics.
How to Field User Feedback and Prioritize It
Written by Laura MacPherson, May 7, 2020
User feedback is at the core of any successful app. It helps inform iteration decisions to ensure your product meets the needs of your customers.
Components of an Effective Mobile App Marketing Plan
Written by Laura MacPherson, Apr 30, 2020
Well before you even have a product to market, you’ll want to create a mobile app marketing plan. Here we break down a marketing plan into must-have components.
Should I Do a Hard Launch or Soft Launch for My App?
Written by Laura MacPherson, Apr 23, 2020
One of the first choices you’ll need to make when marketing a product is whether to do a hard launch or a soft launch. Here are the advantages of each.
How to Run a Successful Social Media Campaign for a Product Launch
Written by Laura MacPherson, Apr 2, 2020
Running a successful social media campaign for a new product launch will spread the word and attract prospective customers.
How to Build the Perfect Pre-Launch Landing Page
Written by Laura MacPherson, Mar 26, 2020
A pre-launch landing page is specifically designed to provide a source of leads or sales for a soon to launch product. Use these techniques to build a winning landing page.
6 Ways to Build Pre-Launch Buzz for Your App
Written by Laura MacPherson, Mar 19, 2020
There are many ways to build pre-launch buzz for your app. In this post, we’re focusing on the six most effective. Get a brainstorming notebook and read on!
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