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Using the Manipulation Matrix for Ethical Behavioral Design
Written by Laura MacPherson, Nov 15, 2018
There’s a fine line between working toward positive behavior change and manipulation. Here's a helpful matrix to determine if you're on the right track with ethical behavioral design.
A Deep Dive on Variable Rewards and How to Use Them
Written by Laura MacPherson, Nov 8, 2018
Our brains find the anticipation enjoyable. In this post, we’ll take a deep dive on variable rewards and how to use them to retain users.
5 Common UX Mistakes that App Developers Make
Written by Laura MacPherson, Sep 13, 2018
Many apps trip up when it comes to experience design. Here are 5 common UX mistakes that app developers make, so you can be sure to avoid them.
4 Ways to Implement External Triggers to Generate App Usage
Written by Laura MacPherson, Aug 16, 2018
External triggers are alerts that interrupt us and prompt us to do something. They eventually become associated with internal triggers driven by emotion. Developers can implement external triggers to generate app usage, creating a group of core customers.
Android or iPhone: Which OS Should I Choose to Build My App Idea?
Written by Laura MacPherson, Aug 2, 2018
In this guide, we’ll compare Android and iPhone’s iOS to help you answer the question, Android or iPhone: Which OS should I choose to build my app idea?
UX Best Practices to Design an App Users Will Love
Written by Laura MacPherson, Jul 26, 2018
UX design defines the “feel” and experience that users have on an app (or piece of software). In this post, we’ll take a look at some of the key UX best practices to design an app that will keep users engaged and create a dedicated customer base.
Use the Hook Model to Design an App that Attracts and Retains Users
Written by Laura MacPherson, Jul 12, 2018
The Hook Model works with any product that relies on frequent user engagement. But it's particularly useful to design an app that attracts and retains users.
How to Design an App That Fulfills Its Purpose
Written by Laura MacPherson, Jul 5, 2018
In this post, we’ll share our strategy for how to design an app that fulfills its purpose — so your target market is motivated to download it, use it, and make your company profitable in the process.
6 Questions Startups Should Ask Before Building an App
Written by Laura MacPherson, Apr 19, 2018
Have a fantastic new app idea? Ask yourself these six questions before building an app to make sure your idea has the best possible chance of success.
How the Flora App Developers Use Behavioral Psychology to Help Users Live Their Best Lives
Written by Laura MacPherson, Apr 5, 2018
Developers can use behavioral psychology to help users improve their lives and reach their goals. Here's how the developers of the Flora app are using gamification to retain users for a positive purpose.
The Psychology of App Design: How to Help Users Reach Their Goals Using Your App
Written by Laura MacPherson, Mar 29, 2018
Developers can use the psychology of app design to help users build habits and shape their behavior. Here are five principles you can apply to your app.
How People Buy Online: Websites vs. Apps
Written by Laura MacPherson, Feb 22, 2018
Retailers are looking at how people buy online in an effort to boost sales. Do consumers prefer shopping on a website or on a brand's mobile app?
How to Use a Mobile App to Increase Customer Engagement
Written by Laura MacPherson, Nov 30, 2017
Consumers are using mobile apps more and more for daily activities. Here are five ways companies can use a mobile app to increase customer engagement.
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