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Amber Masters Combines Debt-Payoff Experience with Accountability and Support in Paidback
Written by Laura MacPherson, Jul 24, 2020
Amber Masters, founder of Paidback and the DeeplyInDebt.com Blog, shares her story and the inspiration behind her new app startup.
The Power of Storytelling for Startups
Written by Laura MacPherson, Jul 23, 2020
The backbone of every effective marketing strategy is storytelling. We discuss the power of storytelling and how startups can use it to improve marketing.
Video Content Marketing for Startups
Written by Laura MacPherson, Jul 16, 2020
Video is effective across all stages of the buyer’s journey. Here’s what you need to know about video content marketing for startups.
The Essential Guide to Content Marketing for Startups
Written by Laura MacPherson, Jul 9, 2020
This guide to content marketing for startups will share what you need to know to create content that will resonate with your target audience.
How to Start Developing an App
Written by Laura MacPherson, Jul 2, 2020
Before you start building your app, you’ll want to lay the necessary groundwork. Here’s a step-by-step process for how to start developing an app.
How Long Does It Take to Get an App To Market?
Written by Laura MacPherson, Jun 25, 2020
Here’s what you need to know about the factors influencing the time it takes to get an app to market and how you can speed up the process.
The Locker Room Founder, Roger Dickson, on How Mission Drives Product
Written by Laura MacPherson, Jun 9, 2020
In this interview, we talk with Roger Dickson, founder of The Locker Room Worldwide, to learn how he is building a meaningful startup.
John Sterling on Going Remote
Written by Caroline Jennings, Jun 8, 2020
John Sterling is the Owner of Foxfire, a warehouse software provider and ScanSource partner. He was also a Founder at Datastream.
What Percentage of Equity Compensation Should I Give My Developer?
Written by Laura MacPherson, Jun 4, 2020
Offering equity compensation to your development team as a startup is a difficult decision. But there are several options for fundraising to consider.
Guide to Monitoring and Interpreting Your Mobile App Analytics
Written by Laura MacPherson, May 14, 2020
Your mobile app analytics will help inform your app's development. This guide covers the basics you need to know to monitor and interpret your analytics.
How to Field User Feedback and Prioritize It
Written by Laura MacPherson, May 7, 2020
User feedback is at the core of any successful app. It helps inform iteration decisions to ensure your product meets the needs of your customers.
Components of an Effective Mobile App Marketing Plan
Written by Laura MacPherson, Apr 30, 2020
Well before you even have a product to market, you’ll want to create a mobile app marketing plan. Here we break down a marketing plan into must-have components.
Should I Do a Hard Launch or Soft Launch for My App?
Written by Laura MacPherson, Apr 23, 2020
One of the first choices you’ll need to make when marketing a product is whether to do a hard launch or a soft launch. Here are the advantages of each.
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