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How to Iterate or Pivot in Times of Turbulence
Written by Laura MacPherson, Apr 16, 2020
Dramatic changes require you to think through how to iterate or even significantly pivot. Here’s what to think through to position your company for growth.
How to Run a Successful Social Media Campaign for a Product Launch
Written by Laura MacPherson, Apr 2, 2020
Running a successful social media campaign for a new product launch will spread the word and attract prospective customers.
How to Build the Perfect Pre-Launch Landing Page
Written by Laura MacPherson, Mar 26, 2020
A pre-launch landing page is specifically designed to provide a source of leads or sales for a soon to launch product. Use these techniques to build a winning landing page.
6 Ways to Build Pre-Launch Buzz for Your App
Written by Laura MacPherson, Mar 19, 2020
There are many ways to build pre-launch buzz for your app. In this post, we’re focusing on the six most effective. Get a brainstorming notebook and read on!
How to Measure App Performance to Iterate Effectively
Written by Laura MacPherson, Mar 5, 2020
The first version of an app is designed to be tested. Here’s how to know what to track and how to measure app performance.
How to Run a Beta Trial and Report Bugs to Your Developers
Written by Laura MacPherson, Feb 27, 2020
Beta testing is one of the most important parts of product development. Here's a step-by-step process that will show you how to run a beta trial.
5 Characteristics of Good App Beta Testers
Written by Laura MacPherson, Feb 20, 2020
Not everyone makes good beta testers. There are some common qualities to look for, and we're sharing what those qualities are in this post.
How to Find a Developer Who’s an Ideal Fit for Your Project
Written by Laura MacPherson, Feb 6, 2020
A strong development team is the foundation of any successful software project. This post will show you how to find a developer that's right for you.
MVP Development: Formula to Learn What Features to Build into Your MVP
Written by Laura MacPherson, Jan 23, 2020
MVP development gives your team a way to validate product assumptions by seeing how your users react to the product and learning what else they would value.
3-Step Process to Estimate Project Cost
Written by Laura MacPherson, Jan 16, 2020
If your startup doesn’t have the internal resources to build an app, you’ll want to outsource the work. Here's what to look for in a project cost estimate.
7 Considerations When Choosing In-House App Development or Contractors
Written by Laura MacPherson, Jan 9, 2020
Deciding between in-house app development or outsourcing? This guide will walk you through the factors to consider to make the right decision.
Should I Choose Cross-Platform or Native for My Mobile App?
Written by Laura MacPherson, Jan 2, 2020
How can you decide if cross-platform or native is right for your app? We walk you through a decision-making process in this post.
Kathy Luck, Founder of Thingealogy, Helps People Share the Stories of the Things They Value
Written by Laura MacPherson, Dec 16, 2019
Learn why Kathy Luck built Thingealogy with the Designli team via our Founder Series interview, and what her vision is for her app startup.
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