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How to Measure App Performance to Iterate Effectively
Written by Laura MacPherson, Mar 5, 2020
The first version of an app is designed to be tested. Here’s how to know what to track and how to measure app performance.
How to Run a Beta Trial and Report Bugs to Your Developers
Written by Laura MacPherson, Feb 27, 2020
Beta testing is one of the most important parts of product development. Here's a step-by-step process that will show you how to run a beta trial.
5 Characteristics of Good App Beta Testers
Written by Laura MacPherson, Feb 20, 2020
Not everyone makes good beta testers. There are some common qualities to look for, and we're sharing what those qualities are in this post.
How to Find a Developer Who’s an Ideal Fit for Your Project
Written by Laura MacPherson, Feb 6, 2020
A strong development team is the foundation of any successful software project. This post will show you how to find a developer that's right for you.
MVP Development: Formula to Learn What Features to Build into Your MVP
Written by Laura MacPherson, Jan 23, 2020
MVP development gives your team a way to validate product assumptions by seeing how your users react to the product and learning what else they would value.
3-Step Process to Estimate Project Cost
Written by Laura MacPherson, Jan 16, 2020
If your startup doesn’t have the internal resources to build an app, you’ll want to outsource the work. Here's what to look for in a project cost estimate.
7 Considerations When Choosing In-House App Development or Contractors
Written by Laura MacPherson, Jan 9, 2020
Deciding between in-house app development or outsourcing? This guide will walk you through the factors to consider to make the right decision.
Should I Choose Cross-Platform or Native for My Mobile App?
Written by Laura MacPherson, Jan 2, 2020
How can you decide if cross-platform or native is right for your app? We walk you through a decision-making process in this post.
How to Decide What Platform to Launch Your App On
Written by Laura MacPherson, Dec 5, 2019
Android, iOs, or the web? Here's why this decision is so strategic and how to decide which platform to launch your app on.
Legal and Accounting for Startups: What Professionals Do I Need to Launch my Business?
Written by Laura MacPherson, Nov 28, 2019
In this post, we’re looking at what you need to know when it comes to working with professionals related to legal and accounting for startups.
How to Create Financial Projections as a Startup Without Sales History
Written by Laura MacPherson, Nov 21, 2019
It can be challenging to create financial projections when you have no history of sales. Here are 6 steps to create accurate financial projections as a startup.
How to Know How Much Capital to Raise for Your Startup
Written by Laura MacPherson, Nov 14, 2019
The success of your startup often hinges on investment. Here’s a 4-step method you can use to know how much capital to raise for your startup.
4 Steps to Create a User Flow Diagram
Written by Laura MacPherson, Oct 17, 2019
User flow diagrams are helpful tools you can use when building new sites and apps. Let's explore how to create a user flow diagram.
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