Mobile Apps 4 min read

How to Use a Mobile App to Increase Customer Engagement

Written by Laura MacPherson, Nov 30, 2017

Consumers are using mobile apps more and more for daily activities. Here are five ways companies can use a mobile app to increase customer engagement.

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EnterpriseMobile Apps 4 min read

7 Ways App Developers Leave You Vulnerable to Security Threats

Written by Laura MacPherson, Nov 23, 2017

Security breaches cause headaches not only for users, but also for companies. Here are 7 ways app developers leave you vulnerable to security threats.

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EnterpriseStartups 5 min read

How to Craft a Unique Value Proposition that Works

Written by Tyler Tennant, Oct 26, 2017

A unique value proposition, or UVP, is a clear, straight-to-the-point, bit of information that details what sets you apart from the competition.

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EnterpriseStartupsMobile Apps 5 min read

6 Tips for Creating an Effective Ecommerce App

Written by Tyler Tennant, Oct 12, 2017

An ecommerce app has the unique advantages of being able to save one’s data including payment methods in a safe and secure way, and personalization options.

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EnterpriseStartups 6 min read

Best Practices for Researching Your Competition

Written by Tyler Tennant, Sep 28, 2017

It’s crucial that moving beyond your idea you justify how exactly it will fit into the market and how you will focus on researching competition.

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Mobile Apps 5 min read

5 Steps to Speed Up Your App or Mobile Site

Written by Tyler Tennant, Sep 21, 2017

For better or worse, we live in an age of instant gratification, and people need things now. Just a 1 second delay can lose you a lot of potential users.

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Startups 8 min read

3 Uncommon Steps to Successful Viral Marketing for Startups

Written by Tyler Tennant, Sep 14, 2017

The contemporary digital transformation of society has allowed startups the opportunity to reach millions of prospective customers through viral marketing.

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Startups 8 min read

4 Features of High-Growth Startups

Written by Tyler Tennant, Sep 7, 2017

High-growth startups have captured market opportunities and momentum in an unprecedented way in the contemporary era. There are certain features of success.

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Mobile Apps 7 min read

5 Steps To Usability Testing for Your App

Written by Tyler Tennant, Aug 17, 2017

Usability testing is the means through which you introduce a focus group to try out your app before you release it into the market to test its usability.

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Startups 10 min read

Investors, Pitch Decks, and You: How to Get Funded

Written by Tyler Tennant, Jul 13, 2017

Let’s face it, asking for money is difficult. Pitching to a potential investor is stressful. Here's how to raise investment for your startup.

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Mobile Apps 5 min read

Don’t Reinvent the Wheel: Easy Steps to Validate Your App

Written by Tyler Tennant, Jun 22, 2017

Thus, one of the first steps of building your app is to validate your app idea through preliminary competition and app research.

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Mobile Apps 6 min read

Engagement 101: Metrics, Apps, and You

Written by Tyler Tennant, Jun 15, 2017

In this article, we’re focusing on app engagement metrics that will help you figure out how you’re going to track user data and implement what you learn.

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Mobile Apps 6 min read

Explaining Your App with User Stories

Written by Tyler Tennant, Jun 8, 2017

Written by team members, app user stories are easy to understand; write smaller, segmented stories about the various kinds of people who might use your app.

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