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How to Use a Mobile App to Increase Customer Engagement
Written by Laura MacPherson, Nov 30, 2017
Consumers are using mobile apps more and more for daily activities. Here are five ways companies can use a mobile app to increase customer engagement.

7 Ways App Developers Leave You Vulnerable to Security Threats
Written by Laura MacPherson, Nov 23, 2017
Security breaches cause headaches not only for users, but also for companies. Here are 7 ways app developers leave you vulnerable to security threats.

How to Craft a Unique Value Proposition that Works
Written by Tyler Tennant, Oct 26, 2017
A unique value proposition, or UVP, is a clear, straight-to-the-point, bit of information that details what sets you apart from the competition.

6 Tips for Creating an Effective Ecommerce App
Written by Tyler Tennant, Oct 12, 2017
An ecommerce app has the unique advantages of being able to save one’s data including payment methods in a safe and secure way, and personalization options.

Best Practices for Researching Your Competition
Written by Tyler Tennant, Sep 28, 2017
It’s crucial that moving beyond your idea you justify how exactly it will fit into the market and how you will focus on researching competition.

5 Steps to Speed Up Your App or Mobile Site
Written by Tyler Tennant, Sep 21, 2017
For better or worse, we live in an age of instant gratification, and people need things now. Just a 1 second delay can lose you a lot of potential users.

3 Uncommon Steps to Successful Viral Marketing for Startups
Written by Tyler Tennant, Sep 14, 2017
The contemporary digital transformation of society has allowed startups the opportunity to reach millions of prospective customers through viral marketing.

4 Features of High-Growth Startups
Written by Tyler Tennant, Sep 7, 2017
High-growth startups have captured market opportunities and momentum in an unprecedented way in the contemporary era. There are certain features of success.

5 Steps To Usability Testing for Your App
Written by Tyler Tennant, Aug 17, 2017
Usability testing is the means through which you introduce a focus group to try out your app before you release it into the market to test its usability.

Investors, Pitch Decks, and You: How to Get Funded
Written by Tyler Tennant, Jul 13, 2017
Let’s face it, asking for money is difficult. Pitching to a potential investor is stressful. Here's how to raise investment for your startup.

Don’t Reinvent the Wheel: Easy Steps to Validate Your App
Written by Tyler Tennant, Jun 22, 2017
Thus, one of the first steps of building your app is to validate your app idea through preliminary competition and app research.

Engagement 101: Metrics, Apps, and You
Written by Tyler Tennant, Jun 15, 2017
In this article, we’re focusing on app engagement metrics that will help you figure out how you’re going to track user data and implement what you learn.

Explaining Your App with User Stories
Written by Tyler Tennant, Jun 8, 2017
Written by team members, app user stories are easy to understand; write smaller, segmented stories about the various kinds of people who might use your app.
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