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5 Common UX Mistakes that App Developers Make
Written by Laura MacPherson, Sep 13, 2018
Many apps trip up when it comes to experience design. Here are 5 common UX mistakes that app developers make, so you can be sure to avoid them.
4 Ways to Implement External Triggers to Generate App Usage
Written by Laura MacPherson, Aug 16, 2018
External triggers are alerts that interrupt us and prompt us to do something. They eventually become associated with internal triggers driven by emotion. Developers can implement external triggers to generate app usage, creating a group of core customers.
Android or iPhone: Which OS Should I Choose to Build My App Idea?
Written by Laura MacPherson, Aug 2, 2018
In this guide, we’ll compare Android and iPhone’s iOS to help you answer the question, Android or iPhone: Which OS should I choose to build my app idea?
UX Best Practices to Design an App Users Will Love
Written by Laura MacPherson, Jul 26, 2018
UX design defines the “feel” and experience that users have on an app (or piece of software). In this post, we’ll take a look at some of the key UX best practices to design an app that will keep users engaged and create a dedicated customer base.
Use the Hook Model to Design an App that Attracts and Retains Users
Written by Laura MacPherson, Jul 12, 2018
The Hook Model works with any product that relies on frequent user engagement. But it's particularly useful to design an app that attracts and retains users.
How to Design an App That Fulfills Its Purpose
Written by Laura MacPherson, Jul 5, 2018
In this post, we’ll share our strategy for how to design an app that fulfills its purpose — so your target market is motivated to download it, use it, and make your company profitable in the process.
6 Questions Startups Should Ask Before Building an App
Written by Laura MacPherson, Apr 19, 2018
Have a fantastic new app idea? Ask yourself these six questions before building an app to make sure your idea has the best possible chance of success.
How the Flora App Developers Use Behavioral Psychology to Help Users Live Their Best Lives
Written by Laura MacPherson, Apr 5, 2018
Developers can use behavioral psychology to help users improve their lives and reach their goals. Here's how the developers of the Flora app are using gamification to retain users for a positive purpose.
The Psychology of App Design: How to Help Users Reach Their Goals Using Your App
Written by Laura MacPherson, Mar 29, 2018
Developers can use the psychology of app design to help users build habits and shape their behavior. Here are five principles you can apply to your app.
How People Buy Online: Websites vs. Apps
Written by Laura MacPherson, Feb 22, 2018
Retailers are looking at how people buy online in an effort to boost sales. Do consumers prefer shopping on a website or on a brand's mobile app?
The Most Common (But Fixable) Problems With Online Stores
Written by Laura MacPherson, Jan 18, 2018
Many e-commerce site developers fall into the same traps that sabotage the path to purchase. Here are eight of the most common problems with online stores and how to fix them if you’ve stumbled into them.
Top E-Commerce Trends for 2018
Written by Laura MacPherson, Jan 11, 2018
E-commerce is growing in popularity, and adoption isn’t showing signs of slowing down. Here are the top e-commerce trends for 2018 we see on the horizon.
The Power of the Minimum Viable Product, and How Enterprises Can Use It
Written by Laura MacPherson, Dec 7, 2017
Enterprise companies can use the power of the minimum viable product to quickly develop new and better products that will be eagerly adopted by customers.
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